
Digital Marketing Lead
4 days ago
Are you a seasoned marketing professional with experience leading high-impact projects?
We are seeking a skilled Marketing & Communications Projects Manager to join our team and drive growth through compelling content, brand strategy, and data-driven insights.
Key Responsibilities:- Product Marketing & Demand Generation
- Create and evolve product messaging across all touchpoints
- Publish engaging content across formats: blog posts, website copy, sales decks, email campaigns, social media, and more
- Equip the sales team with relevant and up-to-date sales materials
- Brand & Communications Strategy
- Collaborate with founders to amplify founder-led brand narratives via social and media channels
- Develop and execute Inventi's corporate communication strategy
- Marketing Analytics
- Track performance across campaigns, channels, and initiatives
- Report on key KPIs and use insights to refine strategies in real-time
- Lead Acquisition & Website Ownership
- Partner with our PPC agency to manage and optimize paid campaigns
- Own and optimize the website to convert traffic into qualified leads
- Implement SEO and CRO best practices to improve lead quality and volume
- Outreach Coordination
- Collaborate with outreach agency to drive cold outbound campaigns
- Align messaging and targeting across outbound and inbound efforts
- Events & Field Marketing
- Plan, coordinate, and participate in key fintech industry events
- Organize and execute private events to build relationships with target clients
What We Expect:
- 5+ years of experience leading or owning marketing for a B2B solutions provider or SaaS business
- Fintech or financial sector experience is highly valued
- Proven ability to generate pipeline and support revenue growth
- Strong individual contributor comfortable operating with autonomy
- Self-motivated, results-oriented, and hands-on approach to execution
- High proficiency in AI tools to increase creative output
- Excellent copywriting and storytelling capabilities
- Strong analytical skills and data-informed mindset
- Familiar with working in fast-paced, resource-constrained environments
- Shape the marketing strategy of a rapidly growing fintech infrastructure company
- Work directly with founders and leadership team
- Own high-impact projects from day one
- Be part of a mission transforming how financial services operate across Europe
What We Offer:
- Continuous Learning & Growth: access to courses, conferences, and books to support your development
- Team Culture: events, sports challenges, and team-building activities
- Flexible & Remote Work: enjoy flexible hours and remote work options
- Private Health Insurance: comprehensive coverage for your health and well-being
- 3rd Pillar Pension Contributions: optional contributions to boost your retirement savings
- Modern Equipment: Apple gear to help you do your best work
- Little Perks That Make a Difference: pet-friendly office, snacks in the kitchen, and ways to take a break
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