
Drive Business Growth as a Senior Digital Marketing Manager
2 days ago
We're seeking an accomplished Senior Digital Marketing Manager to spearhead our paid advertising efforts and drive business growth.
About the JobThis is a challenging and rewarding role that requires strategic thinking, technical expertise, and excellent communication skills. As a Senior Digital Marketing Manager, you'll be responsible for planning, launching, and managing high-performing PPC campaigns across multiple platforms.
- Develop and execute comprehensive PPC strategies to drive awareness, traffic, and conversions.
- Manage campaign setup, including in-depth keyword research, budget allocation, and ad asset coordination.
- Monitor and optimize campaigns for key performance indicators like ROAS and CPA.
- Analyze performance data using tools like GA4 and attribution to refine strategies.
- Identify new opportunities to scale campaigns and improve efficiency.
- Present actionable insights and strategic recommendations to stakeholders.
- Collaborate with cross-functional teams to ensure integrated execution.
To succeed in this role, you'll need:
- 3+ years of hands-on PPC experience with a proven track record of driving results in high-volume e-commerce campaigns.
- Demonstrated success managing large-budget campaigns ($1M/year+) and optimizing for ROAS, CPA, and conversions.
- Proficiency across platforms like Google Ads, Bing, Meta, TikTok, Reddit, and tools like GA4, Looker Studio, and automation solutions.
- Strong analytical skills with experience interpreting complex data and making data-informed decisions.
- Solid grasp of bidding strategies, keyword management, attribution models, and campaign architecture.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
As a valued member of our team, you can expect:
- Competitive salary and bonus structure based on your performance.
- Hybrid work flexibility with the option to work from home or office.
- Comprehensive health plan and paid time off to care for yourself and your family.
- Opportunities for professional growth through learning budgets and self-development programs.
- A supportive and inclusive company culture with regular team-building activities and social events.
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